Destination Marketing Campaign | Small/Mid Market

City of Corsicana’s 175th Celebration

In 2023, the City of Corsicana celebrated its founding from 1848. Corsicana is rich in history; the birthplace of oil West of the Mississippi and the site of the first commercial oil field in Texas, the birthplace of Wolf Brand Chili, and the home of the World Famous DeLuxe Fruitcake from Collin Street Bakery.

The Tourism and Parks offices announced the yearlong celebration in the Spring of 2022 stating the kickoff would officially begin in November 2022-October 2023. The Tourism office launched a logo/branding kit for the community partners, full website with historical information, upcoming events, forms for community partners/volunteers to sign up and participate in the celebration, link for purchasing commemorative merchandise which was also sold at the Visitor Center, and more. The Tourism and Parks office also created a community driven steering committee and sub committees which helped develop the focus for the yearlong campaign.

Advertising and marketing campaigns for Visit Corsicana were all rebranded for the 175th celebration encouraging visitors to explore the rich history and join in the yearlong celebration. Advertising consisted of paper, digital, billboards, and social media through various statewide media outlets as our current traveler is Texas based.

Community campaigns can sometimes be difficult to garner city-wide buy-in but the City of Corsicana had outstanding success with the 175th celebration. Through consistent press release dissemination and community outreach, the Tourism office was able to have many community partners take part in the celebration such as Corsicana ISD, Navarro College, Corsicana and Navarro County Chamber of Commerce, YMCA, Navarro Council of the Arts, Corsicana Palace Theatre, Corsicana Artist and Writers Residency, Coyote Squadron, Navarro County Genealogical Society, Pioneer Village and the Navarro County Historical Society, Corsicana Preservation Foundation and more. These partnerships helped to create a more robust experience for the community and visitors.

Photos by Justin Williams Photography and Maddie Ray Photography.