The 2024 Winners of the Texas Travel Awards

The Texas Travel Awards shine a spotlight on the most exciting, innovative, and inviting places around the state. The 2024 winners represent uniquely Texas places and experiences worthy of any traveler’s itinerary.

New Braunfels took home the top award for Destination of the Year!

We asked the public to help decide four categories: the best destinations for arts & culture, families, foodies, and outdoor adventures. Forty-five other categories split into two sections with statewide winners and winners by two population breakdowns were scored by our elite panel of judges that included travel industry professionals, travel journalists, and a touring musician. See them all below and stay tuned for the 2024 Texas Travel Awards magazine coming soon.

Destination of the Year

New Braunfels


Art Festival or Event

Small/Mid Market

Texas Arts & Music Festival (Brenham)

Big Market

Art Museum of South Texas presents artRageous: Cirque du Fear (Corpus Christi)


Small/Mid Market

Paramount Recreation Club (Amarillo)

Big Market

Phoenix Saloon (New Braunfels)

Community Event

Small/Mid Market

Freedom Fest (Giddings)

Big Market

Thru the Chute Cardboard Boat Race (New Braunfels)

Destination Marketing Campaign

Small/Mid Market

City of Corsicana’s 175th Celebration

Big Market

Taste of Plano Foodie Pass Breaks Records

Destination Social Media Account

Small/Mid Market

Visit Georgetown | @VisitGeorgetownTX

Big Market

Art Museum of South Texas | @artmuseumofsouthtexas (Corpus Christi)

Food Festival or Event

Small/Mid Market

Tacos y Tequila Festival (South Padre Island)

Big Market

Festa Italiana (Bryan)


Small/Mid Market

The Barfield, Autograph Collection (Amarillo)

Big Market

The Otis Hotel (Austin)

Instagrammable Spot

Small/Mid Market

Speakeasy at the Distillery (Tolar)

Big Market

8Sages – The Dolly Cottage (New Braunfels)

Live Music Venue

Small/Mid Market

Dog and Pony (Boerne)

Big Market

The Cynthia Woods Mitchell Pavilion (The Woodlands)


Small/Mid Market

The Museum of the Big Bend (Alpine)

Big Market

The Sixth Floor Museum at Dealey Plaza (Dallas)

Music Festival or Event

Small/Mid Market

Bastrop Music Festival

Big Market

Hullabaloo Music Festival (Bryan)

Outdoor Activity

Small/Mid Market

Black Dragon Cruises (South Padre Island)

Big Market

Natural Bridge Wildlife Ranch (New Braunfels)


Small/Mid Market

Toscana Italian Steakhouse (Amarillo)

Big Market

Killen’s Barbecue (Pearland)

Under the Radar Activity

Small/Mid Market

Sul Ross State University Rodeo (Alpine)

Big Market

Thru the Chute Cardboard Boat Race (New Braunfels)

Unique Lodging

Small/Mid Market

The Kendall (Boerne)

Big Market

Texican Court (Irving)



Cibolo Creek Brewing Company (Boerne)


Dripping Springs Distilling

Hiking/Biking Trail

Balcones Canyonlands National Wildlife Refuge (Marble Falls)

Historical Site

The Sixth Floor Museum at Dealey Plaza (Dallas)

Iconic Tourist Attraction

Gruene Hall (New Braunfels)


River Ranch County Park and Interpretive Center (Liberty Hill)

Public Art

The Woodlands’ Art Benches and Art Bike Rack Project


The Woodlands Resort, Curio Collection by Hilton


Crown Block (Reunion Tower) (Dallas)

Shopping District

Gruene Historic District (New Braunfels)


Sunset at Entertainment District (South Padre Island)

Visitor Center

San Angelo Visitor Center


Dry Comal Creek Vineyards (New Braunfels)


San Antonio Zoo


Best Destination for Arts & Culture

San Angelo

Best Destination for Families


Best Destination for Foodies

Historic Downtown McKinney

Best Destination for Outdoor Adventures