Destination Marketing Campaign | Big Market

Taste of Plano Foodie Pass Breaks Records

Visit Plano re-launched for the third year a “Taste of Plano Foodie Pass” that ran from March 1, 2023 through September 30, 2023. The purpose of the mobile program was twofold – to broaden consumer awareness of the many delicious and diverse dining options available in Plano, and to bolster restaurant business. This program builds upon two years of success with more coupons and prizes and an even bigger prize sweepstakes.

The FREE, mobile-friendly program featured a “passport” showcasing nearly 100 Plano eateries. New this year, users accumulated points for checking-in and redeeming coupons, then their points were cashed in for prizes.

Campaign Results:
• 7,798 landing page users, up 35%
• 2,630 pass downloads, up 114%
• 4,919 total check-in’s/redemptions, up 225%
• Top cities: Plano, Dallas, Frisco, McKinney & Richardson

• “Oh my goodness thank you so much! I’m super excited! The Taste of Plano Foodie Pass really helped my mom and I get out of the habit of going to the same few places to eat. We had lots of fun trying new restaurants that we had never been to before even though she has lived in Plano 32 years and I have lived here 11 years. Thank you for helping us get out and explore the dining experiences right here in Plano.” – First place winner

• “Wow, this is incredible news! It’s been tons of fun for my girlfriend and I discovering new places to eat and crossing them off the foodie list! This has been a really fun experience. Thanks for providing this!” – Second place winner

• “I’m so excited and so thankful for all the info and opportunities to explore a variety of so many wonderful restaurants, the prizes, and now this! I want to thank all of you for what you do and how much fun I’ve had!” – Third place winner

Photos courtesy Visit Plano.