Bryan, TX Legends
Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – their legends. Their legends are ever evolving while staying true to their Texas spirit. While Bryan may not be known for one specific attraction or industry, what they are known for is their people and local businesses. Many of their businesses are locally owned and operated and many of them by the same family for multiple generations. Destination Bryan has built a marketing campaign around these people and their stories. Who these legends are, the businesses they have built, the history their families have in Bryan, and the impact they have on the community all contribute to why they are considered Bryan Legends.
These stories are a way to show the emotional and heartfelt side of what Bryan has to offer as a destination. They draw the consumer in to really get to know these Legends, creating an emotional connection before ever coming to experience them in person. You can learn about the custom cowboy hat making shop that has been in Downtown Bryan since 1984, the coffee shop created out of a passion to spread kindness in the world and its historic ties to Texas A&M, and a family who evacuated to Bryan during Hurricane Katrina and brought New Orleans cuisine and flavors with them.
The Legends stories have been captured on film as well as written form to place on their website, social media, newsletters, and various marketing outlets, including print and digital. Bryan was truly born of converging cultures and these legends showcase the deep roots many of the families have in Bryan as well as new families now making their mark in their community.