Destination Marketing Campaign | Big Market

Arli and the World of Wonderful


The Arlington Convention & Visitors Bureau launched a new leisure destination marketing campaign called “Arli and the World of Wonderful” to highlight all that Arlington, Texas has to offer in terms of entertainment for visitors of all ages. The campaign was developed in conjunction with the CVB’s AOR PETERMAYER and strategic creative group ATK PLN. Originally scheduled to launch in March 2020, due to the Covid-19 pandemic, the campaign ultimately launched in late 2021.

“Arli and the World of Wonderful” is a :90 second short animated film that, through dazzling, detailed CGI, tells the story of the Wonderfuls family, who are stuck in a dreary life in the dull town of Blandville.

Each member of the Wonderfuls family has a (currently fading) dream or interest that, through a magical turn of events, will be renewed upon a spontaneous visit to Arlington. The spot brings to life beloved Arlington attractions such as AT&T Stadium, Globe Life Park, and Six Flags Over Texas and nods to newer destination assets such as Globe Life Field, Esports Stadium Arlington and Texas Live! entertainment complex.

“We knew we wanted to take ‘World of Wonderful’ to the next level and bring this storyline we had created to life,” said Decima Mullen, Vice President of Marketing and Public Relations at the Arlington Convention & Visitors Bureau. “By using CGI animation, we were able to illustrate, in 90 seconds, our city’s assets and attractions while also evoking the sense of wonder Arlington offers. We felt CGI animation conveyed everything a visit to Arlington entails in a way that felt authentic to who we are as a destination.”

“Arli and the World of Wonderful” also features :15 and :30 second versions of the film. The paid media campaign includes digital, social, outdoor and print extensions.